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Negative reviews can feel like a punch in the face. But here’s the thing: not all negative feedback reflects poor business practices. Sometimes, customers have mismatched expectations or encounter an issue beyond your control. The good news? Google told us how to...

Digital marketing reaches 59% of the world's population. Small businesses that use digital marketing are 3.3 times more likely to expand their customer base. 82% of consumers conduct online research before making a purchase. 72% of marketers believe that traditional...

How Google Business Profile Optimization Can Improve Your Poor Online Presence In today's digital age, having a strong online presence is crucial for any small business looking to succeed. One key tool that can greatly improve your visibility and reputation online is...

When you’re starting a new business or delving into the world of online marketing for the first time, not only do you have a lot to learn about the types of online marketing and best practices for each of them, but you’ll find there’s a whole new language you have to...

There’s no doubt about it – website speed matters now more than ever before! As average internet connection speeds increase around the world, web users are becoming less and less tolerant of slow load times. At the same time, Google has stated unequivocally that it...

So you’re considering building a website, but you’re new to this whole thing. You don’t even really know where to start. It can be easy to find yourself frozen before you get started if you don’t have a clear list of steps to guide you. To help you out, here’s a...