Case Studies
Dominating Local Search in Midland, TX
Hormone Therapy & Medical Weight Management
Brief Takeaways – Campaign Overview:
- Client: Midland Medicine Weight & Hormone Management
- Goal: Dominate local search in Midland, TX for hormone therapy and medical weight management services.
- Duration: November 19, 2024 – March 29, 2026.
Key Achievements:
- SEO Performance:
- Achieved 100% Page 1 Google rankings for all core targeted keywords.
- Improved rankings for 10 targeted keywords, with significant jumps (e.g., “Hormone Imbalance Treatment Midland TX” moved from #8 to #1).
- Expanded targeting with new keywords, showing noticeable improvement within the first week.
- Google Business Profile (GBP) Results:
- Direct Phone Calls: 2,232 high-intent inquiries.
- Website Visits: 3,093 users explored services.
- Direction Requests: 807 patients navigated to the clinic.
- Traffic Growth:
- Clicks: Increased by 21.61% (457 to 583).
- Impressions: Increased by 23.27% (8,440 to 11,000).
- Off-Page Authority:
- Total Link Assets: 394 (93 directory submissions, 52 local submissions, 331 backlinks).
- Domain Authority: Improved to 7 (Moz).
Conclusion: The campaign successfully established Midland Medicine Weight & Hormone Management as a leader in local search for hormone therapy and weight management services. ProVia Digital Marketing achieved measurable results, including increased visibility, traffic, and patient engagement, setting the foundation for continued growth.
